About Us


Re-Define IT Online is a South African black innovative eCommerce retailer launched in 2017. We aspire to be worthy of your continued support while we deliver a great online shopping experience to you all the time in the comfort of your home.

Our Philosophy is built around the simple phrase “Customer is King”. We are committed to providing our customers with outstanding value and best quality products at low prices everyday.

At the core of everything we do is you, our customer. We are passionate about providing great customer experiences, beginning with the moment you land on our website to place an order, until the product you ordered is delivered has been delivered to your doorstep. We will make the best quality products accessible to every corner of South Africa.

Our Mission

Our aim is to ensure that every Company, every Household and every Individual in South Africa has access to high quality Technology products, Gadget and Lifestyle Products at low prices everyday.


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